UD Perks

A Checkout Redesign

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Client: UD Perks
My Role: UI Design,
Supporting Media Designs
Platforms: Mobile & Desktop for Android , iOS

UrbanDaddy's eCommerce website Perks, was in need of a refresh of their checkout process. Previous design was missing editing/saving capabilities. Some UI elements felt overwhelming, and how information was displayed. I was tasked to rethink the whole UI while using existing design elements to maintain a consistent look of UD Perks website.

I conducted an audit of successful eCommerce checkout systems, figured out which ui elements were missing or not being used. Created high fidelity wireframes making sure our dev team could flag any unknown backend issues. Created fully designed files for developmet.

Screen Shot 2016-07-20 at 3.57.58 PM.png
Checkout2.jpg
Checkout3.jpg
Checkout4.jpg

Below was the previous UI Design

OldCheckout.jpg

In addition to this new launch of the checkout system, created a new visual system for their internal media banners to promote new/featured products on UD Perks.

MediaBanners.jpg
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The Fix

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FedEx Retail Transformation