The Fix
The Ray Donovan experience.
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Client: Showtime
My Role: Branding,Visual Design, Interaction Design
Platforms: Mobile only for Android , iOS
A Showtime partnership utilizing the UrbanDaddy Next Move App, a curated list of experiences.
A brand-new, alternate in-app experience designed to be your go-to in the stickiest of situations. Created to promote the upcoming Ray Donovan season.
User is given some options to help with their specific need at the time. They get to choose their own path as if they were Ray Donovan. Once selected said path, a curated list is presented to you.
This alternate experience was built into the Next Move app. The banner image was part of an animation I created to introduce users to The Fix. Below, is the main screens for choosing which “Ray” experience they want to explore.
Below is a video of the full experience.