The Adviser
A Guide for the Modern Man
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Client: Pulsar Watches
My Role: Branding and Iconography, Visual Design, Interaction Design
Platforms: Android , iOS
Pulsar Watches wanted to bring awareness of their products to a younger adult male audience. Partnering with UrbanDaddy editors we created a responsive editorial website design for all things man.
Topics included: where to get a great suit, best skiing mountains, where to get the best burger and other lifestyle tips and tricks.
Design decisions for the Brand logo and UI elements were to embody a refined but youthful edginess. I felt that sticking with a dark theme throughout and a multi-column grid with typography punches created a more dramatic and engaging look-n-feel.
Brand Logo and Iconography
Supporting Banner ADs to drive traffic to the website